Victoria Beckham to Surpass $170 Million in 2025, Announces Paris and NYC Store Openings.
The British fashion brand has surged with a 19% growth in 2025, surpassing $170 million. With plans to open new stores in Paris and New York, the company is banking on leather goods and beauty as key growth drivers.
Victoria Beckham gains size. The British fashion and beauty company closed 2025 with a 19% increase in sales, to more than $170 million, supported by the evolution of categories such as beauty, leather goods, dresses and denim.
According to WWD, the group more than quadrupled its ebitda compared to the previous year and is approaching a 10% margin for the first time. Both the fashion and beauty businesses are already in profit.
After several years relying on the direct-to-consumer channel, the company is now preparing to accelerate in physical retail. Victoria Beckham’s roadmap includes opening new stores in Paris and New York this year. For the time being, the brand has only one store of its own, located in Dover Street, London, and operational since 2014.
The development of leather goods has become one of the group’s priorities. This category, which includes bags, belts and footwear, generated more than 13% of the fashion business in 2025. The company’s ambition is to increase the weight of leather goods to between 30% and 35% of sales in the next three years.
According to David Belhassen, partner at Neo Investment Partners, this line could become the company’s main individual category by 2026, ahead of clothing, which accounted for 20% of sales last year. Denim accounted for more than 10%.
With this objective in mind, the group hired Sybille Darricarrère Lunel as CEO of the fashion division last year. The executive came from Christian Dior Couture, where she was global head of the leather goods unit.
Alongside fashion, beauty continues to act as one of the pillars of growth. In fact, this division remains the largest in terms of turnover within the group.
In 2025, Victoria Beckham Beauty strengthened its deployment in the wholesale channel with the opening of 170 points of sale. These include Space NK in the United Kingdom, Mecca in Australia, and Le Bon Marché and Oh My Cream in France.
The company also highlights the good performance of its business in the Middle East and plans to continue gaining presence in Europe, following its recent entry into Germany. For its part, the United States remains the company’s main market and one of the cornerstones of its expansion. However, the group has also felt the impact of Saks Global’s financial difficulties.
Neo Investment Partners took a relevant minority stake in Victoria Beckham Holdings in 2017 and, since then, has been accompanying the company’s strategy alongside the designer and the group’s chairman, Ralph Toledano. Belhassen sees the brand as having the potential to become a $1 billion turnover business in the long term.
