Meet the next Gen Beckhams: How Romeo, Cruz and Harper are poised to take family ‘dynasty’ into new era.

With Brooklyn estranged from the family, HELLO! can reveal how Romeo, Cruz, and Harper are poised to take Brand Beckham into a new era.

lthough Brooklyn Peltz Beckham was notably absent from his brother Cruz’s Beatles-themed 21st birthday celebrations last week, his younger siblings – Romeo, Cruz and Harper – were out in force, signalling a new chapter for Britain’s most famous showbusiness dynasty.

Their estranged brother remains in Los Angeles with his wife, Nicola – and industry insiders tell HELLO! that the remaining trio are now the definitive faces of the “Next Gen” Beckham brand.

Positioned at the intersection of music, high fashion and Gen-Z influence, the siblings are poised to cement the family’s legacy, and could even overshadow their famous parents, Sir David and Lady Beckham, to make Brand Beckham a billion-dollar enterprise.

From Cruz’s promising music career to Romeo’s runway stardom and Harper’s interest in starting her own beauty brand, the trio are refreshing the Beckham empire for a new era, ensuring that the family name remains a dominant global force for years to come.

“The Beckham brand has evolved into a dynasty, and Cruz and Romeo are entering their imperial phase with surprisingly good timing,” the leading PR expert Mark Borkowski tells HELLO!.

“David and Victoria have done something incredibly difficult in the age of instant backlash and overexposure: they’ve raised two sons who are entering the fame economy without looking as though they’ve been focus-grouped into existence.”