Tennis star Andy Murray serves a fresh ace with Walker’s festive campaign

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Former Wimbledon champion Andy Murray is once again being placed on confectionery’s centre court, as he fronts a festive campaign for Walker’s Shortbread, writes Neill Barston.

The Scottish sports star continues his association with the Highlands-produced business as its brand ambassador, in which he dons a classic Christmas jumper and enjoyed some of the company’s latest seasonal offerings.

As the business explained previously, it has been proud to forge the link with another famous Scots’ export, with the latest screen ad reflecting Andy’s non-nonsense TV interview style, with the tennis ace simply taking time out for a bite of Walker’s finest selection.

The light-hearted campaign has been designed to lend some festive cheer, and will be put out across screen and social media including Tik-Tok and Youtube, out-of-home ad channels, and traditional PR.

According to the company, Andy is aiming to take festive fashion to new heights with a brand-inspired Christmas pullover, with the ad created in collaboration with New Commercial Arts.

The Christmas campaign will air its advert on STV and STV On-Demand from 1st December to 31st December, with other eye-catching branding taking place in the coming weeks including an Edinburgh tram wrapped in tartan imagery of Andy tucking into a Walker’s Shortbread Christmas Tree.

Entering into the spirt of the season, the company will also be auctioning off the tennis star’s distinctive shortbread-themed Christmas jumper. It will be used to raise funds for Cash for Kids’ ‘Mission Christmas,’ the UK’s largest Christmas gift appeal.

As Walker’s noted, it has sought to go beyond its screen campaign in a bid to connect with customers through a festive pop-up stations that will be unveiled at London Heathrow, Stansted, Gatwick South, Glasgow, and Edinburgh airports. Travellers can delight in sampling Walker’s all-butter shortbread amidst a wintery wonderland adorned with tartan, snowflakes, and visual imagery of Andy proudly wearing his Walker’s Christmas jumper.

Nicky Walker, Managing Director at Walker’s Shortbread, commented: “Walker’s Shortbread has always been about sharing and bringing people together, whether it’s through life’s simple pleasures or the cherished traditions of Christmas. This year, we wanted to celebrate the emotional connection between our brand and the Festive season by embracing humour, heritage, and the true spirit of giving.

“We hope Andy’s involvement adds authentic Scottish charm, appealing not only to our existing extremely loyal consumer base but also helping us attract a new demographic of Shortbread lovers. to make this Christmas even more special by spreading the joy of shortbread to people across the UK and further afield.”

As previously reported, Murray had become the company’s first ever brand ambassador, with the partnership celebrating ‘Scotland at its Finest,’ with the campaign set to build on its early momentum.