Alex de Minaur Returns as the Face of Weet-Bix™ — And Makes a Promise That Changes Everything
Alex de Minaur is beaming with pride — and for good reason. The Australian tennis star has officially returned as the face of the iconic Weet-Bix™ box for the second time, a milestone he describes as “a huge honour.” For Alex, this partnership goes far beyond a simple endorsement. It is a chance to inspire millions of Australian kids to dream bigger, move more, and stay committed to healthy living.
“I’m absolutely thrilled to inspire the next generation of Australian kids to grow and get even better,” de Minaur said, radiating excitement. His words reflect the campaign’s core message: sport is not just competition, but a lifestyle that builds resilience, discipline, and confidence.
But this year, Alex has added a twist no one saw coming — a unique promise that elevates the Weet-Bix™ box from an everyday breakfast staple to something far more meaningful. De Minaur has pledged to personally support national youth sporting initiatives, turning each box into a symbol of encouragement for kids who dream of becoming champions themselves.
The collaboration blends nostalgia, motivation, and national pride, highlighting a young athlete who continues to embrace his role as a leader both on and off the court. For Australian families, breakfast just became a little more inspiring.
