British tennis player Emma Raducanu has reportedly been axed from her £3m-per-year partnership with telecoms giant Vodafone.
She had signed the deal in 2021 after becoming the first British woman since Virginia Wade in 1977 to win one of the four major tennis grand slams.
Having claimed victory over Leylah Fernandez at Flushing Meadows at just 18 saw her catapulted into international sporting fame.
Her cultural background saw her broadcast in Mandarin on Chinese social media platform Weibo, and head to Romania to play tour matches.
The likes of Tiffany, British Airways, Nike and Evian also joined the long list of recognisable brands with associations to the Brit.
The Mail, however, reports that the tele giant has ended its partnership with Raducanu, adding that the 22-year-old “was demanding too much money”.
Vodafone representatives did not respond to City AM’s request for comment while efforts were made to contact representatives of Raducanu.
Raducanu has an estimated net worth of £10m, despite making less than $750,000 in prize money in 2024 – her total tour takings amount to just shy of $5m.