Victoria Beckham has signed a 10-year global licensing agreement for eyewear collections with Safilo Group, a key player in the design, manufacturing and distribution of prescription frames and sunglasses.
The deal sees the founder and Creative Director of her eponymous brand join husband David Beckham in Safio Group’s portfolio of license agreements for eyewear, which also includes BOSS, Dsquared2, Marc Jacobs, Moschino, Kate Spade New York, Pierre Cardin and Tommy Hilfiger.
Victoria Beckham said: “I’m thrilled to be working with Safilo to take Victoria Beckham Eyewear to the next level. Their expertise in the field is unparalleled, with a long-standing reputation for exceptional quality and craftsmanship.
“With their global reach and industry leading capabilities, I’m excited about the opportunities ahead and can’t wait to bring our shared vision to life.”
Victoria Beckham has signed a 10-year global licensing agreement for eyewear collections with Safilo Group, a key player in the design, manufacturing and distribution of prescription frames and sunglasses.
The deal sees the founder and Creative Director of her eponymous brand join husband David Beckham in Safio Group’s portfolio of license agreements for eyewear, which also includes BOSS, Dsquared2, Marc Jacobs, Moschino, Kate Spade New York, Pierre Cardin and Tommy Hilfiger.
Victoria Beckham said: “I’m thrilled to be working with Safilo to take Victoria Beckham Eyewear to the next level. Their expertise in the field is unparalleled, with a long-standing reputation for exceptional quality and craftsmanship.
“With their global reach and industry leading capabilities, I’m excited about the opportunities ahead and can’t wait to bring our shared vision to life.”
Angelo Trocchia, CEO of Safilo Group, commented: “We are excited to welcome to our portfolio one of the industry’s most iconic creative directors.
“Together, we aim to strengthen the brand’s position as a global eyewear reference in women’s fashion, offering uniquely designed and beautifully crafted pieces that stand out for their attention to detail, minimal design and sophisticated aesthetics.
It’s a luxury proposition empowered by the influence and legacy of Victoria Beckham, who has successfully built and affirmed her brand within the fashion industry.
“This collaboration will further enhance the women’s portfolio within Safilo’s brand architecture and strengthen our presence in the luxury segment.”
Safilo Group’s portfolio also encompasses own brands including Carrera, Polaroid, Smith, Blenders, Privé Revaux and Seventh Street.
The first full Victoria Beckham Eyewear range (both optical and sun) under the Safilo Group will be unveiled for SS26, hitting the market in January 2026.